Many people who are into the clothing business prefer to buy the products in bulk which also increases their profit and reduces their cost. Buying wholesale clothing has been a practice for many years now. Many clothing retailers adopt this practice, by purchase products at a lower in bulk and selling them at a higher profit margin. If you are planning to buy clothes from the wholesale market and sell them independently, then there are few things you must consider before.
Targeting a customer segment for your wholesale clothing business
You should try to differentiate yourself from other clothing sellers to attract your customers for selling wholesale clothing. For example, you can start a clothing business for specific segments i.e. infants, teens, or women. Obtain a government license to run a business in your area.
This scenario might be different for every country but you need to make sure you are doing the business in a legal and legitimate way. Obtain a selling certificate or tax permit, for instance, from your relevant government administration. This documentation would be necessary while buying bulk products from wholesale clothing suppliers.
Arrange a suitable selling place for your business
You should decide that whether you are going to choose an expensive physical store for your business or you would start with a website of your own initially. You can also sell your products via Amazon or other such websites.
Find a warehouse area for your blank apparel products
If you opt to run your business via a website or external websites then you might consider securing a storehouse to safely store your clothing products. Or maybe a huge closet initially.
List down the brands to sell
Decide that you want to sell luxury brands or would go for local or discounted brands. This would be necessary as your whole clothing suppliers would want to know which type of clothes they need to provide and how they will do business with you. You can still sell luxury brands aside from time to time but you won’t be considered as an official dealer of those brands then.
Open wholesale accounts with wholesale clothing manufacturers and retailers in your market
You should first open selling accounts with the wholesale clothing retailers or distributors you want to sell the products off. These kinds of forms are readily available on their websites or can be filled out by physically visiting their offices. They would need you to provide documentation before placing an order such as a government permit or sales tax proof.
Stack your clothes decently if opening a physical store
The presentation would be very important if you are opening a physical store. For e.g. you can make a separate section for shirts, jeans, seasonal clothes, and undergarments. Rack the clothes according to different sizes so that customers can easily pick the clothes of their relevant size without facing any problems. Ensure that there is enough spacing between racks so that customers can move freely without any hassle.
Promote your wholesale clothing business
There are many ways you can advertise and market your clothing business. You can create social networking accounts or place brochures in newspapers, supermarkets, and other stores. Later on, you can promote your business on radio or TV or host a local event for advertising.